Kiki Chiu
Always deliver the ideas to the practices.
Digital Marketing
Campaigns and communications
NCKU Alumni UK Association
When I came to London, I created the online service for NCKU alumni networking in the UK. The members are all alumni from my college, which is the top 2 university in Taiwan. I am the current president and I produce web contents, monitor social media and maintain relationships with current members. I have also built up relationships with other alumni network around the world, and create connections to companies in the UK. After operating for one year, this association have reached up to 95% NCKU alumni currently living in the UK, and the average attendance rate of the previous meet-up event is up to 60%.
Blogging
Big 4 Marketing Solutions
Big 4 Marketing Solutions is created for my expriments of digital marketing strategy as a practice for a real business strategy in future. Currently, I maintain this blog with multinational blogs in Taiwan, China and the UK. These blogs collect my resports with topics including advertising, brand strategy, corporate social responsibility and digital solutions. The web presences of blogs employ the principle of localisation with local language and audience's preferences on different blog platforms. I also use SEO strategy and socail media to raise the publicity of my blogs.
Please press to get links for my blogs worldwide.
E-Business
Kiki & Dana Online Exchange Platform
My friend and I co-founded the Kiki & Dana online exchange platform. I was responsible for the marketing management, designing marketing plans and executing promotion through Word of Mouth effect. I also set up a recording system to track all the deals and clients on the platform, so that I can find out their preferences and apply it on the posts and advertisements. After two weeks operation, we got more than 500 members on the platform.
Marketing and TV Research Professional
Awared Data Management
