Kiki Chiu
Always deliver the ideas to the practices.
Marketing Research
Analyst, Clusters Ltd, UK, 2014 - current
We are a research team specialised in market segmentation and targeting strategy. Clusters has worked in over 30 countries and with all our multi-national projects we rigorously balance the desire for global consistency with the need for local difference.
Kiki plays a practical role in Clusters’ project delivery across TV research, brand trackers and segmentation projects. She also manages survey fieldwork and project lifecycles, coordinates with agencies and clients, designs and scripts questionnaires, and generates client reports.
Before coming to the UK...
Intern, PwC Taiwan, 2011 - 2012
This project aimed at discovering the potential clients based on the existed clients by building up a new database. It provides me:
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Experience in coordinating the data management projects
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Integrating ERP system with external system resource and data
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Managing data up-to-date by communicating with branches worldwide.
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Assisting assets management for individual accounts
Marketing and TV Research Professional
Awared Data Management
