Kiki Chiu
Always deliver the ideas to the practices.
Analysis skills
Queen Mary, University of London, UK
MSc in Marketing, 2012 - 2013 (Merit)
This degree offers a stepping stone for the career in marketing, emphasizing on the practical case studies connected with increasingly important filed of marketing in the global business arena.
Not only the case study of traditional and digital marketing did I learn from this course, I am skilled by the practices of communication and presentation through reporting case studies, leading group discussion, executing interview and questionnaire survey, as well as presenting research results through PowerPoint and Word.
Thesis:
Consumer Attitudes to Cause-Related Marketing Campaigns and Products: The Influence of the Self-Congruity Effect
Brand Management:
National branding in Serbia
Crisis management of Barclays LIBOR scandal
The self-congruity and brand studies in automobile market
Rebranding proposal for Tizer
Digital Marketing:
Online sponsorship of The Economist
Repositioning proposal for Eventbrite
Entrepreneur proposal of Beyond Travel (a travel agency for the seniors)
Marketing Planning:
HSBC- The world's local bank
Breast Cancer Campaign
Dumb Ways to Die
Stanford University, USA
Exchange programme, 2011 (A)
This program was aimed at training presentation and persuasion skills in public speech and independent research skill.
Project: E-cycling in Silicon Valley
National Cheng Kung University, Taiwan
BA in Economics, 2007 - 2011 (First Class)
This degree offers a comprehensive foundation in economic theory, along with the technical tools, mathematics and statistics to assist in mastering the theory and reporting the social phenomenon. I also took courses in accounting, finance and management to enhance my knowledge in business.
Project in Economics of Ageing: The influence of the senior’s life satisfaction.
Modules related to Economics:
Principle of Economics/ Microeconomics/ Macroeconomics/ World Economic Geography/ Urban Economics/ Resource and Environmental Economics/ Macroeconomics/ History of Economics Thought/ Public Economics/ Money and Banking/ Comparative Economic Institution/ Game Theory/ International Trade/ Econometrics
Modules related to Statistics:
Calculus/ Statistics/ Insurance Mathematics/ Mathematical Statistics
Modules related to Management:
Principle of Management Science/ Industrial Organisation/ Leadership/ Strategic Marketing/ Service Industry Marketing/ Marketing Research/ Accounting/ International Finance/ Futures and Options/ Intro to Derivative Financial Instruments
Other modules:
Introduction of Law/ General Physics/ Introduction to Engineering/ Electricity and Life/ Astronomy/ Fascinating Chemistry and Experiment/ General Biodiversity/ Art Application and Participation
Marketing and TV Research Professional
Awared Data Management
